Full Breakdown
Samsonite to Acquire Majority Stake in BÉIS in $210 Million Deal
8/14/2026, 8:02:07 AM
Core Transaction Details
- Who: Samsonite Group acquiring BÉIS, a lifestyle and travel brand founded by actress Shay Mitchell.
- What: Purchase of an 85 % equity interest for $178.5 million in cash, valuing BÉIS at roughly $210 million.
- When: Announcement August 12, 2026; press release August 13, 2026; closing expected in the fourth quarter of 2026, subject to regulatory and customary conditions.
- Where: BÉIS is headquartered in El Segundo, California; the transaction is executed through Samsonite LLC, a wholly-owned subsidiary of Samsonite Group.
- How: Cash consideration funded with cash on hand and borrowing capacity under Samsonite’s revolving credit facility.
Background & Context
BÉIS launched in 2018 by Shay Mitchell with the Los-Angeles incubator Beach House Group. The brand built a loyal following through creator partnerships and a direct-to-consumer model. By fiscal 2025, BÉIS reported approximately $210 million in revenue and profitability, with lifestyle bags accounting for about 50 % of sales. Prior to the deal, Beach House Group owned 70 % and Mitchell held 30 %.
Data & Statistics
- Acquisition price: $178.5 million for 85 % of BÉIS.
- Implied enterprise value: $210 million cash-free, debt-free.
- Post-deal ownership: Samsonite 85 %; Shay Mitchell 15 %; Beach House Group exits.
- 2025 revenue: ~ $210 million.
- Social-media reach: >1.4 million Instagram followers; >619 000 TikTok followers.
Official Statements & Responses
Samsonite CEO Kyle Gendreau said the deal aligns with growth priorities, strengthening digital capabilities and expanding the lifestyle-bag category through Samsonite’s distribution network.
Shay Mitchell called the transaction “a dream come true,” noting Samsonite’s scale will let the brand reach consumers it could not on its own.
BÉIS CEO Adeela Hussain Johnson highlighted profitability and confidence that Samsonite’s operational expertise will accelerate growth while preserving BÉIS’s creative identity.
Verbatim Quotes
- “We’re excited to welcome Béis into our family of innovative and iconic brands,” — Kyle Gendreau, Samsonite Group CEO
- “This is a dream come true. I’m so proud of what our small but mighty team has built over the past eight years,” — Shay Mitchell, chief creative officer of Béis
- “When we started Beach House Group, the goal was never to build one great brand but to build a company that could do it again and again,” — Shaun Neff, founder
- “I’m incredibly proud of what our team has built since launching BÉIS – a profitable brand with a loyal community, built on thoughtfully designed products that make travel and everyday life easier,” — Adeela Hussain Johnson, CEO
What's Next
The transaction is slated to close in the fourth quarter of 2026, pending regulatory approval and customary conditions. After closing, BÉIS will operate as a standalone subsidiary under Samsonite, with its existing leadership retained. Samsonite plans to leverage its global sourcing, logistics, and retail infrastructure to expand BÉIS into additional international markets.
