Ferrari Luce Chassis 0 Fetches $40 Million at Monterey Charity Auction

At the Monterey Car Week auction, RM Sotheby’s sold the first production unit of Ferrari’s electric model—the Luce “Chassis 0”—for a hammer price of $40 million. The car was offered without reserve and the buyer’s premium was waived, meaning the entire amount will be donated to The Ferrari Foundation, a 501(c)(3) organization that funds educational initiatives. Delivery of the vehicle is scheduled for the first quarter of 2027 after final assembly in Maranello.

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Ferrari unveiled the Luce, its inaugural battery-electric four-door, in May of the same year. The launch was met with a “hostile reception” from parts of the press and a drop in Ferrari’s share price. Former chairman Luca di Montezemolo publicly argued that the electric badge “did not belong” on a Ferrari, and the company replaced its marketing chief a month later. Despite the controversy, the entire 2026 allocation of just under 500 Luce units sold out within two months, even though no customer had yet taken delivery.

First Ferrari Luce sells for NZ$68m, a record for any EV

• Pre-sale guidance: approximately $1.1 million (? €950,000).

First Ferrari Luce sells for NZ$68m, a record for any EV

• Final hammer price: $40 million – roughly 36 times the estimate and about 62 times the listed price of a standard Luce (? $640,000).

First Ferrari Luce sells for NZ$68m, a record for any EV

• Powertrain: four electric motors, one per wheel, delivering a combined output of 1,050 hp (? 735 kW).

Someone paid $40 million for the first-ever Ferrari Luce at charity auction

• Performance: 0-62 mph (0-100 km/h) in 2.5 seconds; top speed exceeds 300 km/h.

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• Range: 530 km (WLTP) from a 122 kWh battery, with up to 350 kW fast-charging capability.

First Ferrari Luce Sells At Auction For Over Rs 380 Crore

• Production: the Luce program targets just under 500 units for the 2026 model year.

First Ferrari Luce Sells At Auction For Over Rs 380 Crore

A Ferrari spokesperson clarified that The Ferrari Foundation will allocate the $40 million to future educational programs, continuing the automaker’s tradition of charitable auctions that have previously funded earthquake relief and other causes.

Someone Just Spent $40,000,000 On The First Ferrari Luce, Making It Likely The Most Expensive Electric Car Ever Sold

• “I don’t think it’s necessarily that he loves a Luce, I think he’s a Ferrari enthusiast, he probably owns Formula One cars [and] is that level of a collector and probably needs a write-off,” — Kreaden. Top

Someone Just Spent $40,000,000 On The First Ferrari Luce, Making It Likely The Most Expensive Electric Car Ever Sold

The buyer will not receive the car until its scheduled handover in early 2027, after the chassis returns to Maranello for final assembly. Ferrari’s next production plans remain focused on fulfilling the sold-out Luce allocation while the brand continues to monitor market response to its electric offering.

Ferrari's controversial electric car just sold for a WORLD RECORD price at auction