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Ferrari sells first electric Luce Chassis 0 for $40 million

8/17/2026

Summary

Ferrari Auctions Luce

Ferrari sold its first electric Luce “Chassis 0” for $40 million at RM Sotheby’s Monterey auction.
RM Sotheby’s waived the buyer’s premium, sending the $40 million to the Ferrari Foundation education fund.
The Tailor-Made car has Madreperla Semi-Gloss paint, Le Mans leather interior, and four electric motors that deliver 1,050 hp and 0-62 mph in 2.5 seconds, beating the $1.1 million estimate by over 36 times.
Ferrari will return the car to Maranello and deliver it in Q1 2027.

Summary

Ferrari Shares Slip

Ferrari’s share price fell the day after the Luce’s debut, signaling investor unease.
The Luce met its annual sales target, driven mainly by Chinese buyers.
Design chief Flavio Manzoni said criticism is normal for Ferrari’s first electric model and expects public acceptance.
Deputy Prime Minister Matteo Salvini and former chairman Luca Cordero di Montezemolo warned the car could erode Ferrari’s heritage.
Auction proceeds will fund the Ferrari Foundation’s educational programmes.

History

Historical Context

Tesla’s 2008 launch of the Roadster— the first serial-production EV with lithium-ion batteries, built on a Lotus Elise chassis and a 200-mile range— sold roughly 2,450 units by 2012 and proved electric sports cars could match gasoline supercars. Ferrari’s 2024 Luce auction reflects the same shift toward electric global supercars.

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Ferrari Auctions Luce

Ferrari sold its first electric Luce “Chassis 0” for $40 million at RM Sotheby’s Monterey auction.
RM Sotheby’s waived the buyer’s premium, sending the $40 million to the Ferrari Foundation education fund.
The Tailor-Made car has Madreperla Semi-Gloss paint, Le Mans leather interior, and four electric motors that deliver 1,050 hp and 0-62 mph in 2.5 seconds, beating the $1.1 million estimate by over 36 times.
Ferrari will return the car to Maranello and deliver it in Q1 2027.

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