Ferrari’s First Electric Car Sets Auction Record at $40 Million

At the Monterey Car Week auction on August 17, 2026, the one-off “Tailor Made” Ferrari Luce chassis 0—Ferrari’s first production electric vehicle—hammered at $40 million. The lot was offered without reserve and RM Sotheby’s waived the buyer’s premium, directing the entire amount to the Ferrari Foundation’s educational programmes. The sale eclipsed the previous record of $26 million set by a bespoke Daytona SP3 in 2025.

Ferrari’s First Electric Car Sells for Record $40 Million at Auction First Ever Ferrari Luce Sells for Over Rs 380 Crore at Auction This Is The Billionaire Who Dropped $40 Million On Ferrari’s First EV Ferrari’s first electric car sells for $40 million at auction, nearly 40 times its $1.1 million estimate ElectrekFirst Ferrari Luce sells for NZ$68m, a record for any EV

Ferrari unveiled the Luce on May 25, 2026, positioning it as the marque’s entry into the fully electric market. Priced at €550,000 (about $640,000), the four-door, five-seat model features four electric motors delivering 1,050 hp and a 0–100 km/h time of 2.5 seconds. The design was created with LoveFrom, the studio founded by former Apple chief designer Sir Jony Ive and Marc Newson. The launch provoked a wave of criticism, and Ferrari’s share price fell in the days that followed.

Ferrari’s First Electric Car Sells for Record $40 Million at Auction

• Hammer price: $40 million (RM Sotheby’s)

Ferrari Luce Charity Car Sells For An Insane $40 Million

• Pre-sale estimate: $1.1 million – $1.6 million (RM Sotheby’s)

Electrek

• List price: €550,000 (~$640,000) (Ferrari)

Electrek

• Powertrain: Four electric motors, total 1,050 hp (Ferrari)

Ferrari’s first electric car sells for $40 million at auction, nearly 40 times its $1.1 million estimate

• Acceleration: 0–100 km/h in 2.5 seconds (Ferrari)

Ferrari’s first electric car sells for $40 million at auction, nearly 40 times its $1.1 million estimate

• Range: 530 km (WLTP) (Ferrari)

First Ferrari Luce sells for $56 million at auction

• Paint: Madreperla Semi-Gloss, pigment shifts green-to-violet (Ferrari)

Ferrari Luce Sells for $40 Million at Charity Auction During Monterey Car Week: 18 outlets compared

• Interior: Perla-coloured Le Mans metallic leather, Grigio Corvara trim (Ferrari)

First Ferrari Luce Sells for $40 Million, Most Expensive New Vehicle Ever Sold

• Delivery schedule: First-quarter 2027, after return to Maranello for final assembly (RM Sotheby’s)

Ferrari Luce Sells for $40 Million at Charity Auction During Monterey Car Week: 18 outlets compared

The Ferrari Foundation confirmed that 100 % of the proceeds will fund future educational initiatives. Sotheby’s described the lot as an “unbeatable opportunity” to own the first production Luce and emphasized that the charitable nature ensured the full $40 million would benefit the foundation.

First Electric Ferrari Auctioned for $40 million

• “The bids kept climbing. Then, history was made,” — Ferrari USA

CNN

• “I don’t think it’s necessarily that he loves a Luce, I think he’s a Ferrari enthusiast, he probably owns Formula One cars [and] is that level of a collector and probably needs a write-off,” — Kreaden. Top

Someone Just Spent $40,000,000 On The First Ferrari Luce, Making It Likely The Most Expensive Electric Car Ever Sold

The buyer’s identity remains disputed. Motor1 reported the purchaser as Herbie Wertheim, a Florida-based billionaire inventor and philanthropist, while RM Sotheby’s and multiple other outlets explicitly noted that the buyer was not named. No official confirmation has been provided, leaving the exact ownership unclear.

This Is The Billionaire Who Dropped $40 Million On Ferrari’s First EV

The auction demonstrates that Ferrari’s electric transition can generate extraordinary collector interest, even amid controversy. By converting a highly polarising launch into a $40 million charitable contribution, the marque reinforced its commitment to social responsibility while securing a historic market milestone. The record also signals that first-of-its-kind EVs can command premium valuations far beyond their retail pricing, potentially influencing future collector-driven pricing strategies for high-tech hypercars.

Ferrari’s first ever electric car sold for record $40m at auction