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Peacock Posts First Quarterly Profit, Raises Subscription Prices

8/18/2026

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Story summary
  • Peacock posted its first quarterly profit in Q2 2026 and announced a price increase.
  • Effective Aug. 18, 2026, Peacock will charge $12.99/month for Premium, $19.99/month for Premium Plus, and $8.99/month for Select.
  • Peacock ended June 2026 with 48 million paid subscribers, a net gain of 2 million that quarter.
  • Premium tiers grant access to NFL Sunday Night Football, NBA, Premier League, college football, the Macy’s Thanksgiving Parade and NBC’s Dec. 10 100th-anniversary special.