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Good Good Apologizes After Callaway Ad Shoving Incident

8/23/2026

Summary

Good Good Apologizes

Good Good Golf and Callaway removed a video of Garrett Clark shoving Alexis Miestowski.
The 15-second “The Driver” ad promoted Callaway’s Quantum Driver and showed Clark warning, “Do not touch my new driver.”
The clip sparked X outrage, leading Good Good to post a Saturday apology citing conflict with inclusive values.
Callaway expressed disappointment, thanked Good Good, and fans urged the PGA Tour to drop Good Good’s November title sponsorship.

Summary

Good Good Sponsors

Good Good will title-sponsor the Good Good Championship, a FedEx Cup Fall event in Austin, Texas, Nov 12-15, 2026.
Good Good Golf, founded in 2020, now has over 2 million YouTube subscribers.
Good Good partnered with Callaway Golf in 2023, integrating the brand into its content.
Despite its inclusive mission, the controversial ad featuring eight men and four women was internally approved before release.

History

Historical Context

In 2018, Nike released the “Dream Crazy” campaign featuring Colin Kaepernick, sparking nationwide debate over athlete activism in the United States. The ad prompted a 13% drop in Nike’s U.S. sales that quarter, while the company reported $4.5 billion revenue worldwide for the fiscal year. Similarly, Good Good Golf’s 2023 partnership with Callaway produced a controversial “The Driver” ad, igniting X backlash and questioning its inclusive branding. The episode underscores how sponsorships tied to social values can trigger consumer boycotts, prompting brands to reassess marketing approvals before the 2026 Austin championship.

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Good Good Apologizes

Good Good Golf and Callaway removed a video of Garrett Clark shoving Alexis Miestowski.
The 15-second “The Driver” ad promoted Callaway’s Quantum Driver and showed Clark warning, “Do not touch my new driver.”
The clip sparked X outrage, leading Good Good to post a Saturday apology citing conflict with inclusive values.
Callaway expressed disappointment, thanked Good Good, and fans urged the PGA Tour to drop Good Good’s November title sponsorship.

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