Good Good Golf’s Controversial Driver Ad and the Aftermath

On a Friday, Good Good Golf—a YouTube channel with more than 2 million subscribers—released a 15-second advertisement for Callaway’s new Quantum driver. The video was quickly shared online and drew widespread criticism for depicting violence against a woman.

BBC News

Good Good Golf launched in 2020 and has grown into one of the sport’s largest digital creators, featuring eight men and four women in its match-play and challenge videos. In 2023 the channel entered a partnership with Callaway Golf, and in 2024 it became the title sponsor of the Good Good Championship, a PGA Tour Fall Series event scheduled for mid-November in Austin, Texas. The brand’s rapid expansion includes a retail presence that grew from roughly 800 to 4,000 doors in the past year, according to its vice-president of brand and marketing.

YouTube golf superstars issue groveling apology after being forced to delete 'tone deaf' Callaway ad that showed them shoving woman to floor The IndependentGood Good Golf Pulls Driver Ad, Apologizes Following Backlash BBC NewsGood Good apologizes, says driver ad did not align with brand’s values EssentiallySportsThe Sun - USGOLF MagazineFox News (website)

• YouTube subscriber base: > 2 million (BBC, Fox News, Independent).

YouTube golf superstars issue groveling apology after being forced to delete 'tone deaf' Callaway ad that showed them shoving woman to floor

• Women’s share of the U.S. on-course golfing population: 28 % (National Golf Foundation, cited by Front Office Sports).

Good Good Golf Pulls Driver Ad, Apologizes Following Backlash

• Retail expansion: from ? 800 to ? 4,000 stores in the last year (Jeffrey Lefkovits, Front Office Sports).

Good Good Golf Pulls Driver Ad, Apologizes Following Backlash

• Upcoming event: Good Good Championship, PGA Tour Fall Series, mid-November, Austin, Texas (Independent, Front Office Sports).

YouTube golf superstars issue groveling apology after being forced to delete 'tone deaf' Callaway ad that showed them shoving woman to floor

• Callaway Golf released a comment expressing disappointment with the content and appreciation for Good Good’s prompt response, adding that the two companies will work together to foster a more inclusive space in golf.

GOLF Magazine

Several industry figures publicly condemned the ad. Claire Rogers of Skratch Golf questioned the message sent to young girls, asking what they are supposed to think when they see such a scene. Michael McEwan, head of content at The Bunker, described the video and the brand’s apology as “awful, dreadful, sickening.” Nicole Rae, a golf content creator, argued that the ad “endorses violence against women” and undermines the sport’s push toward greater female participation. These named critics highlighted concerns that the ad’s tone conflicted with ongoing efforts to increase women’s visibility in golf.

EssentiallySports

• “We brought in the Good Good Girls and they have been immensely helpful in really giving us a team to design products around and to get feedback from,” — Jeffrey Lefkovits, Vice-President of Brand and Marketing, Good Good Golf.

Good Good Golf Pulls Driver Ad, Apologizes Following Backlash

Good Good Golf remains the title sponsor of the Good Good Championship slated for mid-November in Austin. Both Good Good and Callaway have indicated a commitment to reviewing future collaborative content to ensure alignment with their stated inclusivity goals. No further public statements have been announced regarding additional corrective measures or internal reviews.

The Independent