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Story summary
- Maj. Gen. (res.) Amiram Levin invested in GreenOnyx and partnered with Tiv Taam to market Wanna Greens.
- GreenOnyx is led by CEO Dr. Tsipi Shoham.
- Ori Watermann, former Shufersal CEO, chairs GreenOnyx.
- Wanna Greens, a ready-to-eat super-vegetable made with Israeli technology, was sold only at Ruti Broudo’s locations.
- Tiv Taam will roll Wanna Greens nationwide after taste tests showed consumer love, CEO Hagai Shalom said.
