Full Breakdown
Israeli Agritech Startup GreenOnyx Partners with Tiv Taam for Nationwide Launch of Ready-to-Eat Super-Vegetable
8/26/2026, 9:41:35 PM
GreenOnyx and Tiv Taam Launch Nationwide Distribution of “Wanna Greens”
Maj. Gen. (res.) Amiram Levin has become a director and investor in GreenOnyx, an Israeli agritech company that produces “Wanna Greens,” a pre-washed, ready-to-eat vegetable cultivated with advanced local technology. The startup, which previously sold the product only through the exclusive Delicatessen and Bakery chain owned by Ruti Broudo, is now teaming with the national supermarket chain Tiv Taam to roll the product out across the country.
Leadership Driving the Partnership
- Amiram Levin – retired major-general, now director and investor at GreenOnyx.
- Dr. Tsipi Shoham – chief executive officer of GreenOnyx.
- Ori Watermann – former Shufersal CEO, chairman of GreenOnyx’s board.
- Hagai Shalom – chief executive officer of Tiv Taam and former colleague of Levin on the IDF General Staff.
Market Strategy and Consumer Reception
Levin framed the venture as a transition from a military career to “building a better, healthier life” through food innovation. Internal taste-test results reported that consumers tried the vegetable and responded positively, reinforcing the decision to expand distribution beyond the former boutique locations.
Implications for Israeli Agritech and Retail
The partnership illustrates a growing convergence between Israel’s high-tech agriculture sector and mainstream retail. By leveraging Tiv Taam’s nationwide footprint, GreenOnyx can test the commercial viability of advanced-growth vegetables at scale, potentially encouraging further investment in similar agritech ventures. The collaboration also signals a broader trend of former military leaders entering the private sector to promote health-focused consumer products.
Future Plans
Tiv Taam is preparing a country-wide rollout of Wanna Greens in the coming months, with the expectation that the product will become a staple in everyday meals. GreenOnyx plans to continue developing additional ready-to-eat vegetables using its proprietary cultivation methods, aiming to expand its portfolio as retail distribution broadens.
