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Disney Names Jennifer Creegan First Head of Marketing Tech

9/4/2026

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Summary

Story summary

The Walt Disney Company appointed former Xbox executive Jennifer Creegan as its first head of marketing technology and operations.
Creegan will assume the role on September 7, 2026.
She reports to chief marketing and brand officer Asad Ayaz.
The position aims to unify Disney’s global marketing and deliver a more connected fan experience.
Creegan will work across film, TV, streaming, sports, parks, games, and consumer-product divisions.

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Story summary

The Walt Disney Company appointed former Xbox executive Jennifer Creegan as its first head of marketing technology and operations.
Creegan will assume the role on September 7, 2026.
She reports to chief marketing and brand officer Asad Ayaz.
The position aims to unify Disney’s global marketing and deliver a more connected fan experience.
Creegan will work across film, TV, streaming, sports, parks, games, and consumer-product divisions.