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Story perspectives

Trump Town USA Sales Plunge 90% During Second Term

9/10/2026

22 2 Full Breakdown

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Story summary
  • MAGA merchandise vendors report steep sales declines during President Donald Trump’s second term.
  • Donald “Whitey” Taylor’s Trump Town USA in Virginia fell from $15,000 to $1,500 daily sales.
  • Taylor attributes the 90% drop to high gas prices, inflation and the Iran war.
  • A Financial Times poll for Focaldata found 33% of U.S. voters approve President Donald Trump’s performance, a record low.