Full Breakdown
MAGA Merchandise Sales Plummet Nationwide
9/10/2026, 8:45:15 AM
Economic and Political Pressures
Retailers that specialize in Donald Trump-branded apparel report a sharp decline in demand during the president’s second term. Vendors attribute the downturn to a combination of high gasoline prices, persistent inflation, and reduced enthusiasm among the MAGA base after the U.S. launched its war on Iran in late February. The same factors have coincided with a record-low presidential approval rating, according to recent polling.
Sales Figures and Store Closures
Donald “Whitey” Taylor, owner of Trump Town USA in Boones Mill, Virginia, said his store once generated more than $15,000 in a single day during 2024. He now averages roughly $1,500 per day, a drop of about 90 percent. In Tennessee, the Trump Store in Manchester closed after three days of trading with only about 12 customers per day. A wholesale souvenir supplier in Washington, D.C., has reduced orders of Trump merchandise, citing the same demand slump.
Industry Voices
- “We don’t make decisions off of emotions, we make them off of certainty and whether there is a demand,” — Quan Ngo, operator at NT Souvenir Wholesale.
- “They’ll all be back. It’s going to be awesome,” — Donald “Whitey” Taylor, owner of Trump Town USA.
- “I used to be hearing from them; my phone would be exploding. Now, that's not happening,” — Liz Hall, independent sales representative in Syracuse, New York.
Seth Hansen, owner of the Trump Store Branson in Missouri, acknowledged lower sales but argued that competitors “aren’t businesspeople,” suggesting that poor results stem from a lack of sound business planning rather than political factors alone.
Political Implications Ahead of Midterms
A Financial Times poll commissioned by Focaldata found that only 33 percent of registered voters approve of Trump’s performance, the lowest level recorded since the poll’s inception. With less than two months before the November midterm elections, the slump in MAGA merchandise revenue highlights broader challenges for Republican candidates who rely on strong grassroots fundraising from the same supporter base.
