Full Breakdown
Customer Finds Hairs in Aldi Dip, Criticises AI-Generated Reply
By Drooid · · How we work
Incident Overview
Jo Reeves, a resident of Cotteridge in Birmingham, discovered two hairs in a pack of Aldi’s chicken Caesar loaded dip while shopping for “recovery food” after her partner’s operation at Worcester Hospital. She described the hairs as “vile” and said the dip was discarded. The complaint was lodged with Aldi’s customer-service team, prompting a written response that incorporated an AI-generated prompt.
Aldi’s Response
The company said it had contacted Ms Reeves directly to apologise and to resolve the issue, offering guidance on obtaining a refund. The response also included advice on how to proceed with the complaint and a statement that the feedback was being taken seriously, though the spokesperson did not issue a formal apology for the product defect itself.
Customer Reaction
Reeves expressed disappointment not only with the presence of hair but with the tone of the AI-generated reply.
Verbatim Quotes
- “Everyone uses AI but the language is disappointing as a customer. An Aldi spokesperson said:” — Jo Reeves