Story perspectives
Leumi launches Israel’s first multilingual mobile banking app
By Drooid · · How we work
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Story summary
- Leumi Bank launched Israel’s first multilingual mobile banking app in five languages.
- Private Banking Relationship Manager Shuki Harow said English-speaking customers gain confidence using the app.
- Leumi added a 24-hour customer service center for app support.
- A WhatsApp channel now links customers directly to their personal branch manager.
- Telephone centers now run extended hours including Saturday evenings and promise a one-business-day response.
