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Leumi launches Israel’s first multilingual mobile banking app

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Story summary
  • Leumi Bank launched Israel’s first multilingual mobile banking app in five languages.
  • Private Banking Relationship Manager Shuki Harow said English-speaking customers gain confidence using the app.
  • Leumi added a 24-hour customer service center for app support.
  • A WhatsApp channel now links customers directly to their personal branch manager.
  • Telephone centers now run extended hours including Saturday evenings and promise a one-business-day response.