Full Breakdown
Leumi Bank Launches Multilingual Mobile Banking App in Israel
By Drooid · · How we work
Multilingual App Rollout
Leumi Bank has released a new version of its mobile banking application that can be used in five languages, including English. The update allows customers to navigate screens, conduct transactions, and view account information in their preferred language. The bank describes the change as the first multilingual app offering in Israel’s banking sector and positions it as part of a broader digital-service transformation.
Expanded Customer-Support Services
The app launch coincides with a suite of new support initiatives. Leumi now operates a 24-hour customer-service center, provides a direct WhatsApp channel for contact with personal branch managers, and extends telephone service hours to include Saturday evenings. The bank also created a “CEO Task Force” to intervene when inquiries are not resolved within one business day, and it has pledged to answer every customer query within that timeframe.
Rationale and Anticipated Impact
Leumi’s leadership cites the growing reliance on mobile devices for banking and the expectation that customers can access information quickly and independently. By offering the app in multiple languages, the bank aims to improve confidence and autonomy for users who conduct daily activities in a language other than Hebrew. The initiative is presented as a means to broaden accessibility for diverse communities and to reduce the need for ongoing assistance from bank staff.
Staff Perspective
Shuki Harow, a Private Banking Relationship Manager at Leumi, notes that many clients conduct their everyday lives in English and therefore prefer to manage their finances in the same language. He argues that the multilingual capability enables these customers to perform transactions without continual support, which he describes as a meaningful improvement to everyday banking.