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Roku’s 30% Savings Bundles Drive Record 30% Revenue Growth

By Drooid · · How we work

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Story summary
  • Roku launched more than 30 streaming bundles in the United States and Mexico, offering up to 30% savings.
  • Bundles combine services such as HBO Max, AMC+, Fox One, Starz, Howdy and Hallmark+.
  • Premium Subscriptions recorded a 76% rise in incremental sign-ups and 98% new-to-service subscribers.
  • Q1 subscription revenue grew 30% to $518.5 million, marking Roku’s highest-ever quarter.
  • Roku VP Randy Ahn said bundles aim to give users flexibility, choice and value.