Full Breakdown
Roku Rolls Out Over 30 New Streaming Bundles in the U.S. and Mexico
By Drooid · · How we work
Background and Market Context
The streaming-service market has seen a wave of price hikes and bundled offerings this year. Pay-TV operators such as YouTube TV, DirecTV and Charter have expanded their bundle menus, while standalone SVODs like Peacock and Disney+ have formed direct partnerships with peers. Amazon Prime Video recently introduced a $30-a-month bundle that includes AMC+, Starz, BritBox, PBS Masterpiece and MGM+. Roku’s new bundles arrive amid this competitive bundling push, aiming to give users a “flexibility, choice and value” proposition.
Bundle Details and Pricing
Roku’s Premium Subscriptions platform now lists more than 30 two-service combinations in the United States and Mexico. Offerings include pairings such as HBO Max with Cinemax, Starz with AMC Plus, and Howdy with Hallmark Plus. Prices range from $7 to $25 per month, each delivering a discount of up to 33% compared with purchasing the services separately. For example, the HBO Max + Cinemax bundle costs $23 per month versus $28.48 a la carte, while the Starz + MGM Plus bundle is $14 versus $20. The bundles are discoverable across the Roku platform—in the Subscriptions Destination, Streaming Store, Premium Subscriptions Home, the Roku mobile app and the web Roku Channel.
Financial Impact and Subscriber Data
Roku reports that Premium Subscriptions generated $518.5 million in revenue in the most recent quarter, a 30% increase over the same period a year earlier. Research firm Antenna, cited by Roku, found that 76% of Premium Subscription sign-ups are incremental and that 98% of those subscribers were new to the specific service they added. Roku recently surpassed 100 million global households. Its ad-free service, Howdy, launched in August 2025 and reached one million subscribers earlier this year, and it is included in several of the new bundles.
Official Statements from Roku and Partners
Randy Ahn, Roku’s vice president and general manager of subscriptions, explained that the company tested the bundles for several months before launch, emphasizing the importance of “flexibility, choice and value” for users. He noted that the bundle logic sometimes follows obvious viewing patterns, while other times it pairs services that may appeal to different household members. Ahn added that Roku is open to expanding bundle size but remains focused on capability rather than sheer quantity.
Related Platform Updates: Roku Labs and Home-Screen Redesign
Alongside the bundles, Roku introduced Roku Labs, a program that lets any Roku owner test experimental apps directly from a new home-screen tile. The initial lineup includes Backdrops Studio, Roku Immerse, Roku Weather and Roku Stocks. Participants can provide feedback that may shape future development.
Roku is also rolling out a redesigned home screen, first launched in the U.S. in May and now expanding to Brazil and Mexico with regional tweaks. The update adds voice-activated weather previews, smarter search explanations and open-sourcing of the LT OS operating system that powers Roku remotes and smart-home devices.
What’s Next
Roku has indicated plans to add more streaming bundles over time and to continue refining its experimental-app ecosystem through Roku Labs. The company’s broader strategy appears aimed at deepening user engagement on its platform while offering cost-saving options that compete directly with other bundled-service models.