Story perspectives

Peloton Unveils Three Treadmill Models, Shares Drop 43%

By Drooid · Sep 22, 2026, 2:15 PM UTC · How we work

Summary

Story summary

Peloton Interactive unveiled three new treadmill models on Tuesday.
The $2,195 Tread Flex folds to half size for apartment dwellers.
The $6,695 Tread+ Vision adds a slat-belt deck and Sled Mode up to 300 lb resistance.
All three models launch in the U.S. on October 1, 2026, with other markets arriving spring 2027.
After the announcement, Peloton’s shares fell 43%.

History

Historical Context

Peloton launched its first internet-connected bike in 2014 after raising $3.5 million in December 2012, and introduced its original Tread+ at CES in January 2018. Building on that strategy, Peloton unveiled three new treadmills in 2026 and announced a partnership with Spotify to stream classes, prompting a sharp share decline amid investor concerns. The rollout follows years of pricing shifts and layoffs, including 2,800 jobs cut in 2022.

1 of 2

Story summary

Peloton Interactive unveiled three new treadmill models on Tuesday.
The $2,195 Tread Flex folds to half size for apartment dwellers.
The $6,695 Tread+ Vision adds a slat-belt deck and Sled Mode up to 300 lb resistance.
All three models launch in the U.S. on October 1, 2026, with other markets arriving spring 2027.
After the announcement, Peloton’s shares fell 43%.

1 / 2