Peloton Unveils New Treadmill Lineup in Push for Growth

Peloton Interactive announced a trio of treadmills— the $2,195 Tread Flex, the $3,495 Tread Vision, and the $6,695 Tread+ Vision—along with expanded AI-driven coaching tools. The Flex is the company’s first fold-away model, shrinking its footprint by roughly 50 % when stored. All three machines will be available for purchase in North America on October 1, 2026 and will roll out to additional markets in spring 2027.

CNN

Since CEO Peter Stern took the helm in January 2025, Peloton has been restructuring to reverse a prolonged decline in subscribers and revenue. The pandemic-era boom gave way to lower demand, prompting cost cuts, layoffs, and a shift toward profitability. The new treadmill line represents the most aggressive hardware refresh under Stern, aimed at expanding the brand beyond its bike-centric identity.

CNBC

• Pricing: Tread Flex $2,195 (lowest-cost model), Tread Vision $3,495 (mid-tier, $200 price increase), Tread+ Vision $6,695 (premium).

Peloton Bets on Running With $2,195 Foldable Treadmill in Turnaround Push — BigGo Finance CNNPCMagPeloton has three new treadmills but it’s the fold-away one that has me hooked EngadgetBloomberg

• Performance specs: Maximum speed 12.5 mph; motor noise peaks at 70 dB (measured without a runner).

Engadget

• Financial indicators: Peloton’s shares have fallen 42 % to 43 % since Stern became CEO. Connected-fitness subscriptions declined 8.8 % year-over-year to 2.55 million in the latest quarter.

Peloton Is Going All-In on Running Amid Endurance Sports Boom

• Market outlook: The North American at-home treadmill market is projected to grow 40 % to a $5.6 billion category by 2030.

CNN

Peloton’s press release framed the launch as a “big move beyond the bike,” emphasizing the goal of reaching “a much wider audience” through a broader treadmill portfolio and AI-powered software. The firm also highlighted new Peloton IQ features—Run Analysis, IQ Pace Targets, Heart-Rate Zone Workouts, ReRuns, and Sled Mode—designed to deliver personalized coaching across all three models.

Peloton Is Going All-In on Running Amid Endurance Sports Boom PCMagPeloton’s Flex smart treadmill is its cheapest ever and folds up to save 50% of floor space Peloton launches three new treadmills with AI features Peloton’s new AI-powered treadmill judges how you run and lets you re-run any marathon you want CNBCPeloton has three new treadmills but it’s the fold-away one that has me hooked

Sources differ on the magnitude of Peloton’s stock decline since Stern’s appointment: CNBC cites a 43 % drop, while CNN reports a 42 % decline. Both figures are presented as attributed claims from the respective outlets. No source provides a definitive, independently verified percentage.

Peloton Is Going All-In on Running Amid Endurance Sports Boom

• Early September 2026: Peloton announces the new treadmill lineup (announcement reported on Tuesday).

Peloton launches three new treadmills with AI features

• October 1, 2026 (scheduled): Launch in North America.

Peloton launches three new treadmills with AI features

• Spring 2027 (scheduled): International rollout of the Tread Flex.

Engadget

• “From record marathon turnouts around the world to the rise of local run clubs, we're rediscovering the joy of running, walking and hiking,” — CEO Peter Stern, said CEO

CNBC

• “Expanding our treadmill portfolio and launching AI-powered software for runners will allow us to connect with a much wider audience,” — Peter Stern, said CEO

CNBC

• “We’re going all-in on tread, running, walking and hiking,” — Peter Stern, said CEO

Peloton Is Going All-In on Running Amid Endurance Sports Boom

• “Having a product at that price point unlocks all sorts of opportunities for us,” — Peter Stern, said CEO

Peloton Is Going All-In on Running Amid Endurance Sports Boom