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UK Creator Auctions Newborn Naming Rights for £1.2 Million

By Drooid · Sep 27, 2026, 2:00 AM UTC · How we work

Summary

Story summary

Bonnie Blue, a UK adult content creator, auctioned her newborn’s naming rights for £1.2 million.
The winning bid was placed by BetBolt, an online crypto casino and sports-betting platform.
Bonnie announced the baby’s name as BetBolt in an Instagram video on September 22, 2026.
Users condemned the auction as child abuse and alleged it was a marketing stunt.

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Story summary

Bonnie Blue, a UK adult content creator, auctioned her newborn’s naming rights for £1.2 million.
The winning bid was placed by BetBolt, an online crypto casino and sports-betting platform.
Bonnie announced the baby’s name as BetBolt in an Instagram video on September 22, 2026.
Users condemned the auction as child abuse and alleged it was a marketing stunt.