Bonnie Blue Sells Baby Naming Rights for £1.2 Million

Bonnie Blue, whose legal name is Tia Billinger, is an adult-content creator who frequently generates headlines for provocative stunts. After announcing her pregnancy, she announced an online auction that would allow a fan to purchase the right to name her newborn.

Bonnie Blue Claims She Auctioned Her Baby's Name

In a video posted to Instagram, Blue explained that a QR code displayed on her “bang bus” would let viewers bid for the naming rights. The auction concluded on Tuesday (September 22), when she revealed that the cryptocurrency-focused betting platform BetBolt had placed the winning bid. The name “BetBolt” will be registered as the child’s legal first name.

Complex

• Winning bid: £1.2 million (approximately $1.5 million).

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• Date of announcement: September 22 (occurred).

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• Competing bids included fanciful suggestions such as “Group Project” and “Top G.”

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• Blue said she has an appointment at the Westminster Register Office to formalise the name.

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She also confirmed that she will attend the register office the following day to make the name official.

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• “Those that say this is disgusting or this is rage bait, wouldn't you for 1.2 million rename your kid? ‘Cause I know I would,” — Bonnie Blue

Complex

• “I'm 1.2 million up and I cannot wait to spend that money. Or maybe I was meant to spend that money on the kid.” — Bonnie Blue

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Several Reddit users have labeled the auction a “marketing stunt,” suggesting the infant may not exist and that the baby shown in videos could be a doll. These claims remain unverified and are not supported by any named source.

Bonnie Blue Claims She Auctioned Her Baby's Name

Blue indicated she will proceed with the legal registration at Westminster on the day after the announcement. She has not confirmed whether BetBolt will engage further, leaving the future relationship between the betting platform and the child unclear.

Complex