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SKF Faces Backlash Over AI Greta Garbo Commercial

By Drooid · · How we work

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Story summary
  • SKF released a 99-second commercial featuring an AI-generated Greta Garbo.
  • Garbo’s relatives said they may license the AI likeness for future movies.
  • Relative Craig Reisfield said the AI captured Garbo’s mannerisms, dress and voice.
  • Creators used text prompts and AI models Seedream and Google’s Nano Banana Pro, avoiding copyrighted images.
  • Critics called the posthumous digital casting “ghostploitation,” raising ethical concerns about AI-enabled resurrected actors.