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Ubisoft Renames Creative House 2 as Massive Entertainment
By Drooid · · How we work
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Story summary
- Ubisoft rebranded Creative House 2 as Massive Entertainment on Sept. 30, 2026.
- Christoph Hartmann, former Amazon Games head, will lead Massive Entertainment as general manager.
- Development teams in Montréal, Paris, Sweden and Toronto now operate under the Massive brand.
- Massive Entertainment will oversee Tom Clancy’s Division, Ghost Recon, Splinter Cell and the new IP March of Giants.
- Ubisoft aims for €200 million cost reductions in 2026 and confirmed 55 redundancies at Massive and Stockholm.