Ubisoft Rebrands Creative House 2 as Massive Entertainment

Ubisoft announced that its Creative House 2 unit—home to *Tom Clancy’s The Division*, *Ghost Recon* and *Splinter Cell* as well as the newly acquired “March of Giants” IP—will operate under the Massive Entertainment brand.

Variety Magazine

The rebranded division is led by general manager Christoph Hartmann, who joined Ubisoft from Amazon Games in June. Hartmann previously founded and led 2K Games. On October 1, Natalie Francis—formerly head of studio operations at DICE and chief development officer at Avalanche Studios—joined as managing director of Massive Entertainment. Both executives are tasked with steering the studio’s existing franchises and new original projects.

Ubisoft renames Creative House 2, home of The Division, Ghost Recon and Splinter Cell, as Massive Entertainment

The company also reiterated its broader restructuring goals, noting a target of €200 million in additional cost reductions for 2026. In October 2025 Ubisoft launched a voluntary buyout program for staff at several studios, including Massive Entertainment, and in January this year confirmed plans to make 55 positions redundant at Massive and Ubisoft Stockholm as part of the ongoing restructuring.

Avalanche chief joins Massive Entertainment as managing director

• “Massive Entertainment has always been defined by passion, ambition and incredible talent, and our focus now is on what comes next,” — Christoph Hartmann, General Manager, Massive Entertainment

Variety Magazine

• “Massive Entertainment has an extraordinary history, built by incredibly talented people and a culture that cares deeply about craft and quality,” — Natalie Francis, Managing Director, Massive Entertainment

Avalanche chief joins Massive Entertainment as managing director