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Story summary
- OpenAI launched global virtual try-on and Favorites shopping features in ChatGPT.
- The rollout was announced on Thursday, Oct. 1, 2026.
- Virtual try-on adds a Try On button for users to upload selfies and view clothing.
- Favorites lets users save product listings to a Library stored with try-on images for later reference.
- Both features run on the new ChatGPT Images 2.5 model that improves lighting, texture and latency.