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OpenAI Adds Virtual Try-On Capability to ChatGPT
By Drooid · · How we work
OpenAI Launches Virtual Try-On Feature in ChatGPT
OpenAI announced on Thursday that ChatGPT now includes a “Try on” button for clothing and accessories. Users can upload a selfie or a full-body photo, or provide an image of an item, and the system generates a visual of the product on the user. The feature is available on both mobile and web versions of ChatGPT and is paired with a “Favorites” option that lets users save products and associated try-on images to a personal Library.
Background and Recent AI Shopping Experiments
The rollout follows OpenAI’s earlier pivot away from an instant-checkout tool that underperformed. At the same time, agentic-AI startup Instinct faced criticism for proactive product recommendations that some observers likened to intrusive advertising. Competitors are also expanding in this space; Google introduced its own AI-powered virtual try-on for shoes and other apparel in October 2025, positioning the technology as a popular consumer feature.
Official Statements from OpenAI
OpenAI’s release note describes the new tools as leveraging the recently launched ChatGPT Images 2.5 model, which the company says delivers more natural lighting, richer textures, and faster image generation. The note explains that the “Try on” button appears on product listings, and that uploaded reference photos are stored for future try-ons. OpenAI also highlighted the “Favorites” function, allowing users to organize saved items in folders within the ChatGPT Library.
Market Data on AI-Assisted Shopping
consumers—about 61 million people—begin their online retail searches with AI. The same report found that clothing, shoes and accessories accounted for approximately 28 % of respondents’ most recent AI-assisted purchases.
Verbatim Quotes
- “Virtually try on clothing and accessories: A ‘Try on’ button will appear on product listings for clothes and accessories in ChatGPT,” — OpenAI
- “Shoppers in the U.S. are having lots of fun trying clothes on (even sharing their try-on images significantly more than standard product listings), and now there’s even more to check out,” — Google