Levi’s Wear Longer Project Expands to Paris and London

Levi Strauss & Co.’s Wear Longer Project, a clothing-repair education initiative, debuted in the United States in January. The program combines free online curricula with hands-on instruction in schools, community spaces and workplaces, teaching young people how to mend, alter and personalize garments. After reaching a sizable U.S. audience, Levi’s is extending the effort to Europe, targeting the fashion hubs of Paris and London.

Levi’s Expands Clothing Repair Education to Europe After Reaching Nearly 90,000 U.S. Students Levi’s brings clothing repair initiative to London Levi's expands Wear Longer program to Paris and London

• The U.S. rollout has engaged nearly 90,000 young people through in-school lessons, digital resources and community workshops.

Levi's expands Wear Longer program to Paris and London

• A European consumer survey found 43 % of Gen Z respondents interested in repairing clothing, yet many lack basic skills.

Levi's expands Wear Longer program to Paris and London

• A behavioural study by Ifop for the eco-organisation Refashion reports that 71 % of consumers cite repair cost as the main deterrent; repair prices of €15-30 are considered high compared with a typical €100 pair of jeans.

Levi's expands Wear Longer program to Paris and London

• “One of the clearest signs of engagement has been what we have seen through the workshops themselves,” — Alexis Bechtol, director of community affairs at

Levi's expands Wear Longer program to Paris and London

• “There’s a moment when someone patches their first hole or sews on their first button, and you can see it click that they don’t have to throw something away just because it’s broken. That’s what the Wear Longer Project is about,” — Alexis Bechtol, director of community affairs at

Levi’s Expands Clothing Repair Education to Europe After Reaching Nearly 90,000 U.S. Students

• September 29 – Levi Strauss & Co. announced that the Wear Longer Project had reached nearly 90,000 U.S. students.

Levi’s brings clothing repair initiative to London

• January – Program launched in the United States (sources differ on the launch year).

Levi's expands Wear Longer program to Paris and London

• Spring – United Repair Centre opened a Paris workshop and began linking education sessions with store-based repair services.

Levi's expands Wear Longer program to Paris and London

• Coming months – Hands-on learning experiences will commence in London and Paris, co-led by Levi’s and Discovery Education.

Levi’s brings clothing repair initiative to London

• End of the year – Levi’s plans to extend the Paris-based model to additional locations across France.

Levi's expands Wear Longer program to Paris and London

• The exact launch year in the United States is reported as 2025 in one source and 2026 in another. Both agree on a January start but differ on the calendar year.

Levi’s brings clothing repair initiative to London

• While the initiative’s reach in the U.S. is quantified, comparable European participation figures have not yet been disclosed.

Levi’s brings clothing repair initiative to London

Levi’s will train employee ambassadors to deliver workshops in local communities, expand the United Repair Centre partnership to more French stores, and continue offering free digital resources—including French-language closed captions—through the Wear Longer Project website. The brand aims to assess whether the awareness-raising model can scale sustainably across Europe.

Levi’s brings clothing repair initiative to London