Story perspectives
OpenAI to test labeled visual ads in ChatGPT later this month
By Drooid · · How we work
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Story summary
- OpenAI will start testing visual image ads in ChatGPT in United States later this month.
- Ads appear during image generation, are clearly labeled, and stay separate from output.
- Visual ads will not affect ChatGPT answers and are hidden from Plus, Pro plans.
- OpenAI added measurement partners—Kochava, AppsFlyer, Triple Whale, Adjust, Tenjin—to track outcomes beyond last click.
- It pilots brand-suitability checks with DoubleVerify and Integral Ad Science without accessing user conversations.