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Story summary
- Apple shipped 5.9 million Macs in Q3 2026, an 11.3% decline year-over-year.
- Apple’s market share rose to 9.5% in Q3 2026, up from 8.5% a year earlier.
- Apple raised prices in June, citing sharply rising memory expenses.
- IDC said weak PC quarter stemmed from early ordering, inventory holding, component shortages, and higher memory costs.
