Story perspectives

Boomi Buys Elementary Data-Observability Startup for $45 Million

By Drooid · Oct 20, 2026, 3:31 PM UTC · How we work

Summary

Story summary

Boomi acquires Israeli data-observability startup Elementary Data for roughly $45 million.
The transaction includes $40-45 million in cash and stock.
Elementary’s 17-person team, led by CEO Maayan Salom and CTO Or Avidov, will join Boomi.
Elementary’s platform monitors data freshness, volume, quality and column-level lineage for over 1,500 data teams.
Boomi CEO Steve Lucas said reliable data is key for trustworthy AI and the acquisition will enhance Boomi’s platform.

History

Historical Context

Google’s 2008 $3.1 billion purchase of DoubleClick marked the start of a pattern of big data-related deals. Building on that, the company added Looker’s modeling layer to Google Cloud in 2019, while Boomi’s 2024 acquisition of Israeli startup Elementary Data shows cloud vendors now target niche data-quality firms to reinforce AI reliability.

1 of 2

Story summary

Boomi acquires Israeli data-observability startup Elementary Data for roughly $45 million.
The transaction includes $40-45 million in cash and stock.
Elementary’s 17-person team, led by CEO Maayan Salom and CTO Or Avidov, will join Boomi.
Elementary’s platform monitors data freshness, volume, quality and column-level lineage for over 1,500 data teams.
Boomi CEO Steve Lucas said reliable data is key for trustworthy AI and the acquisition will enhance Boomi’s platform.

1 / 2