Boomi Acquires Israeli Data-Observability Startup Elementary Data

• Who: Boomi, a global enterprise-integration platform, acquires Elementary Data, an Israeli data-observability company.

CTech

• What: The purchase adds tools for monitoring data quality, governance and lineage to Boomi’s Enterprise Platform.

CTech

• When: The deal was announced in October 2024 (reported as a recent announcement).

Tech M&A deals: Hexagon, Rocscience, AIOS Tech, SmartCore, Boomi, Elementary Data

• Where: All 17 Elementary employees, based in Israel, will join Boomi, whose customer base spans more than 30,000 organizations worldwide.

Philadelphia Inquirer

• How: Reported deal value ranges from $40 million to $45 million; exact terms were not disclosed by Boomi.

Philadelphia Inquirer

Elementary Data was founded in 2022 by Maayan Salom (CEO) and Or Avidov (Chief Product and Technology Officer), both veterans of Israel’s Unit 8200 intelligence unit. The company began as an open-source data-observability tool and launched its commercial offering, Elementary Cloud, in 2024. By the end of 2022, it had raised $8.5 million from TLV Partners, Cowboy Ventures, Y Combinator and angel investors, growing to a 17-person team.

The Jerusalem Post

Boomi, owned by private-equity firms Texas Pacific Group (TPG) and Francisco Partners, has pursued a series of Israeli acquisitions: Lunar.dev (2023), Rivery (December 2024) and now Elementary Data, reflecting a strategy to strengthen data-integration and AI-connectivity capabilities.

Philadelphia Inquirer

• Elementary’s platform is used by more than 1,500 data teams; its open-source tool records over 1.1 million downloads per month and supports a community of roughly 4,000 members.

Israeli Startup Elementary Data Acquired by Boomi in $43 Million Deal

• Notable customers include Fiverr and Patagonia.

The Jerusalem Post

• Boomi serves over 30,000 customers and works with more than 800 partners worldwide.

Philadelphia Inquirer

The acquisition expands Boomi’s ability to monitor data freshness, volume and quality at the column level, addressing a recognized bottleneck in AI-agent workflows. By integrating Elementary’s Model Context Protocol (MCP) server, Boomi aims to provide AI tools with real-time data-context and health information, reducing the risk of “hallucinations” or erroneous automated decisions. This move aligns with a broader industry trend of bolstering data reliability as enterprises increase reliance on AI-driven automation.

CTechBoomi acquires Elementary Data, adds data observability, quality, governance layer The Jerusalem PostIsraeli Startup Elementary Data Acquired by Boomi in $43 Million Deal Philadelphia InquirerTech M&A deals: Hexagon, Rocscience, AIOS Tech, SmartCore, Boomi, Elementary Data

• Deal valuation: CalcalistTech cites a range of $40-45 million; Israel Defense reports an approximate $43 million; Inquirer describes the payment as “more than $40 million.” No source disclosed the exact cash-and-stock composition.

Philadelphia Inquirer

• Integration timeline and roadmap: Sources confirm that the commercial product and open-source project will continue unchanged, but specific milestones for product integration or future feature releases have not been disclosed.

Israeli Startup Elementary Data Acquired by Boomi in $43 Million Deal

• “Joining Boomi, with 30,000+ customers and 800+ partners, lets us make trusted data the default for the AI era, not the exception. We’re just getting started,” — Elementary CEO Salom, elementary data CEO

Philadelphia Inquirer

• “When agents act on your data at machine speed, trust in that data stops being a nice-to-have and becomes the foundation the whole enterprise stands on,” — Maayan Salom, elementary data CEO

Philadelphia Inquirer