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Story summary
- Meta’s AI companion Muse reached 10 million U.S. downloads within its first 40 days.
- Sensor Tower reports Muse totaled 10.9 million downloads, with 10.2 million from the United States.
- Muse posted 30% 7-day and 23% 14-day retention, beating rivals’ 19% and 16%.
- Meta allocated 39% of October ad budget to Muse, raising its brand ad-impression rank to 21st.