Borussia Dortmund Rolls Out Phone-Free Incentive Program Amid Growing Influencer Concerns

Following a 1-0 victory over Eintracht Frankfurt that left Signal Iduna Park at full capacity (81,365 spectators) and level with Bayern Munich in the Bundesliga, Borussia Dortmund announced a new “fan mode” on its official app. The feature records how often a supporter unlocks their phone during a match; each minute the device remains untouched earns points that can be exchanged for signed jerseys or merchandise-store gift cards. The club framed the initiative as a “rewards program” aimed at encouraging fans to stay off their phones for longer periods.

The Guardian

Chief executive Carsten Cramer argued that the collective, in-stadium experience is “irreplaceable” and must be placed “front and centre.” Marcel de Groot, chief executive of Vodafone Germany and a Dortmund sponsor, added:

The Guardian

> “Anyone at a soccer game should experience the moment and the emotions – not just a cell phone screen.” — Marcel de Groot

The Guardian

Both executives linked the policy to concerns that influencers are monetising live-match footage, thereby diluting the authentic atmosphere for regular supporters.

The Guardian

Dortmund’s move mirrors actions by other German clubs: second-division sides Hertha Berlin and Dynamo Dresden have banned commercial influencer-style videos inside their venues, citing threats to TV-rights revenue and fan experience. Similar pressures have surfaced in tennis, where the U.S. Open’s credentialing of over 100 content creators led to a match interruption, while Wimbledon has refused to credential influencers altogether.

The Guardian

The article notes that while some supporters may welcome a phone-free environment, others could view the scheme as an overreach, potentially influencing future ticket purchases.

The Guardian

• “Anyone at a soccer game should experience the moment and the emotions – not just a cell phone screen,” — Marcel de Groot

The Guardian