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Dortmund’s “Fan Mode” Rewards Locked Phones in Win

By Drooid · Oct 29, 2026 · How we work

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Dortmund launched a “fan mode” program that rewards fans for keeping phones locked during matches.
Max Beier’s goal secured a 1-0 win over Eintracht Frankfurt, tying Dortmund with Bayern Munich on points.
Fans earn points per minute phones stay locked, redeemable for signed jerseys and gift cards.
Dortmund CEO Carsten Cramer said the scheme puts the live shared stadium moment front and center.

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Dortmund launched a “fan mode” program that rewards fans for keeping phones locked during matches.
Max Beier’s goal secured a 1-0 win over Eintracht Frankfurt, tying Dortmund with Bayern Munich on points.
Fans earn points per minute phones stay locked, redeemable for signed jerseys and gift cards.
Dortmund CEO Carsten Cramer said the scheme puts the live shared stadium moment front and center.