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Toyota Sales Drop 4% in H1 as China Slumps

By Drooid · Oct 29, 2026 · How we work

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Summary

Toyota Motor Corp. reported global sales fell 4.0% YoY to 5,059,014 units in H1 fiscal 2026.
China sales plunged 25.1% YoY to 684,903 vehicles, dragging down overall results.
Middle-East sales fell 35.1% to 187,802 units amid worsening regional conditions.
Hybrid vehicle sales rose 8.4% to 2,368,674 units.
EV sales jumped 2.2-times to 230,764 units.

History

In the 2008-2009 Great Recession, soaring fuel prices and tightening credit cut Toyota’s global sales by 33.9% and triggered its first operating loss since 1938, forcing plant idling and a shift to fuel-efficient models, while GM suffered similar drops. That diversification later yielded an 8.4% hybrid rise, yet demand volatility resurfaced as a 25.1% sales fall in China in H1 2026.

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In the 2008-2009 Great Recession, soaring fuel prices and tightening credit cut Toyota’s global sales by 33.9% and triggered its first operating loss since 1938, forcing plant idling and a shift to fuel-efficient models, while GM suffered similar drops. That diversification later yielded an 8.4% hybrid rise, yet demand volatility resurfaced as a 25.1% sales fall in China in H1 2026.

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