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U.S. campaigns spend $137M on AI deepfake ads

By Drooid · Oct 30, 2026 · How we work

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U.S. campaigns have spent over $137 million on 220 AI-generated ads before the 2026 midterms.
The Wesleyan Media Project reports deepfake ads often lack AI creation disclosures.
In Doppel’s test, under 10% recognized audio deepfakes and only 8% heard AI callers.
Veriff saw a 300% rise in fraud attempts against businesses in 2026 versus 2025.
Experts warn AI now removes deepfake cues, making scams harder for consumers to spot.

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U.S. campaigns have spent over $137 million on 220 AI-generated ads before the 2026 midterms.
The Wesleyan Media Project reports deepfake ads often lack AI creation disclosures.
In Doppel’s test, under 10% recognized audio deepfakes and only 8% heard AI callers.
Veriff saw a 300% rise in fraud attempts against businesses in 2026 versus 2025.
Experts warn AI now removes deepfake cues, making scams harder for consumers to spot.