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Gears of War: E-Day Flops With 400,000 Copies Sold

By Drooid · Oct 30, 2026 · How we work

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Xbox CEO Asha Sharma oversaw launch of Gears of War: E-Day on Xbox X|S and PC.
The game cost $500 million to develop, making it one of the most expensive games ever.
E-Day sold just over 400,000 copies on Xbox and PC, The Verge reports.
Alinea Analytics’ Rhys Elliott estimated $42.1 million revenue from 311,000 Steam and Xbox copies.
Coalition employees feared layoffs and would not celebrate until three months after launch.

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Xbox CEO Asha Sharma oversaw launch of Gears of War: E-Day on Xbox X|S and PC.
The game cost $500 million to develop, making it one of the most expensive games ever.
E-Day sold just over 400,000 copies on Xbox and PC, The Verge reports.
Alinea Analytics’ Rhys Elliott estimated $42.1 million revenue from 311,000 Steam and Xbox copies.
Coalition employees feared layoffs and would not celebrate until three months after launch.