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Samsung’s Fold 8 sales jump 45% after Duo parody

By Drooid · Oct 31, 2026 · How we work

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Summary

Samsung Electronics released a Galaxy Z Fold 8 commercial that parodies Apple’s iPhone Duo.
The Z Fold 8 is priced at $1,900, while the iPhone Duo starts at $1,999.
Samsung reported a 45% increase in combined European Fold 8 and Fold 8 Ultra sales versus the Fold 7.
Google searches for Samsung foldables rose 260% in September, then peaked at 460% the week after Apple unveiled the Duo.

Summary

Apple sent an internal memo to stores outlining how to diagnose and replace faulty iPhone Duo inner displays.
The memo says the issue affects a small number of units and does not constitute a recall.
AppleCare customers in the U.S. and Canada can obtain replacements by calling 1-800-APL-CARE.
iFixit’s teardown linked the display cracks to a defective hinge on the affected iPhone Duo models.

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Samsung Parodies Apple

Samsung Electronics released a Galaxy Z Fold 8 commercial that parodies Apple’s iPhone Duo.
The Z Fold 8 is priced at $1,900, while the iPhone Duo starts at $1,999.
Samsung reported a 45% increase in combined European Fold 8 and Fold 8 Ultra sales versus the Fold 7.
Google searches for Samsung foldables rose 260% in September, then peaked at 460% the week after Apple unveiled the Duo.

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