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Ajay Devgn Challenges Maharashtra FDA Show-Cause Notice in Court

By Drooid · Oct 31, 2026 · How we work

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Summary

Ajay Devgn challenged a Maharashtra FDA show-cause notice in the Bombay High Court.
A bench of Justices Mahesh Chandra Tripathi and Advait Sethna will hear the case on November 4.
FDA Commissioner Tukaram Mundhe said investigations of Devgn, Shah Rukh Khan and Tiger Shroff found violations.
The agency alleges Vimal Elaichi ads surrogate-advertise banned Vimal Pan Masala, leading to notices for Khan and Shroff.

History

India banned tobacco advertising in 1995 after a 1975 act forced health warnings, prompting companies to use surrogate ads for products like pan masala. The Supreme Court’s 2005 ruling upheld Maharashtra’s ban on such surrogate promotion, later leading to a INR10 million fine for 1,200 campaigns. In 2022 the CCPA again warned brands, showing the enduring regulatory pressure.

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India banned tobacco advertising in 1995 after a 1975 act forced health warnings, prompting companies to use surrogate ads for products like pan masala. The Supreme Court’s 2005 ruling upheld Maharashtra’s ban on such surrogate promotion, later leading to a INR10 million fine for 1,200 campaigns. In 2022 the CCPA again warned brands, showing the enduring regulatory pressure.

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