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Hello Sunshine cuts 30 jobs after Mediawan buyback

By Drooid · Oct 31, 2026 · How we work

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Summary

Reese Witherspoon reclaimed Hello Sunshine and cut roughly 30 jobs, about 50% of staff.
The Oct. 13 buyback with Mediawan cost low-to-mid eight figures, about $50 million.
That price reflects a roughly 94% decline from the 2021 $900 million valuation.
Hello Sunshine eliminated its direct-to-consumer division that sold lifestyle brands and merchandise.
The company now concentrates on film, TV projects and the Reese’s Book Club brand.

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Reese Witherspoon reclaimed Hello Sunshine and cut roughly 30 jobs, about 50% of staff.
The Oct. 13 buyback with Mediawan cost low-to-mid eight figures, about $50 million.
That price reflects a roughly 94% decline from the 2021 $900 million valuation.
Hello Sunshine eliminated its direct-to-consumer division that sold lifestyle brands and merchandise.
The company now concentrates on film, TV projects and the Reese’s Book Club brand.