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Streeting Launches “Be Ready” Campaign for 3-Day Emergency Kits

By Drooid · Oct 29, 2026 · How we work

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Defence Secretary Wes Streeting launched the “Be Ready” campaign to improve household emergency preparedness.
The campaign urges families to store three days of cash, bottled water and tinned food.
A government website now provides a downloadable emergency-kit checklist, driving higher sales of tinned food, torches and wind-up radios.
Streeting told The Telegraph Britain has just over 1,000 days to prepare for war by 2030.

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Defence Secretary Wes Streeting launched the “Be Ready” campaign to improve household emergency preparedness.
The campaign urges families to store three days of cash, bottled water and tinned food.
A government website now provides a downloadable emergency-kit checklist, driving higher sales of tinned food, torches and wind-up radios.
Streeting told The Telegraph Britain has just over 1,000 days to prepare for war by 2030.